GB Auto Launches three new Lassa tyre Models: Revola, Competus A/T 3, and Transway 3
GB Auto, the exclusive distributor of Lassa tyres, the renowned Turkish brand in Egypt, unveiled its latest tyre offerings for its cars in the Egyptian market. The newly launched products, namely Revola, Competus A/T 3, and Transway 3, are designed to suit various road types, providing drivers with optimal performance, stability, and safety for their vehicles.
The launch of these new models signifies a noteworthy accomplishment and expansion for GB Auto within the Egyptian market., reaffirming their dedication to improving the selection of premium-quality tyres. Moreover, it demonstrates their focus on meeting the customer’s demands who prioritize outstanding vehicle performance and tyre safety across various road conditions. This milestone further strengthens GB Auto’s enduring success, spanning more than three decades and encompassing the sale of over a million tyres until now.
The distinguishing feature of the three new launches is their robust and enduring construction, which makes them well-suited for hot climates and challenging, unpaved road conditions. These tyres offer exceptional levels of safety and cost-effectiveness, elevating their outstanding performance and capabilities. Furthermore, they integrate the latest technological advancements to meet global market standards.
Khaled Arafa, the Chief Operating Officer of the Tyres division at GB Auto, praised the strategic partnership with Lassa. He emphasized that this launch strengthens GB’s collaboration with Lassa by offering a wide selection of high-quality tyres at reasonable prices. With a focus on ensuring the tyres’ reliability on the roads, and in line with global safety and efficiency standards, this initiative directly addresses customer needs.
From his side, Mr. Ahmed Fathy, the Senior Vice President of the Tyres division at GB Auto, stated, “We are pleased to introduce the new Lassa products, which are anticipated to bring added value to car enthusiasts. In recent years, we have conducted a thorough analysis of the local market, taking into account its needs and requirements. Based on this evaluation, we have meticulously chosen these three products (Revola, Competus A/T 3, and Transway 3) to accommodate road conditions in Egypt, considering high temperatures and uneven surfaces. We have full confidence that these new tyres will receive high demand from car owners who appreciate the importance of an exceptional driving experience.”
The initial model, Revola, is exclusively tailored for passenger cars to endure the high temperatures in summer. Its distinction lies in acquiring both the “Nextgen” and “EV-ready” labels, signifying its dedication to meeting the advanced requirements of vehicles and drivers. Revola tyres deliver outstanding performance, enhanced braking capabilities on both wet and dry surfaces, and a comfortable driving experience. Moreover, they offer a notable 5% enhancement in fuel efficiency.
The second model, Competus A/T 3, is specifically engineered for both passenger and SUV vehicles, and designed to meet the demands of adventure enthusiasts. It provides an outstanding performance on diverse terrains, ensuring a secure driving experience regardless of road conditions. With its robust design and enhanced performance features, the Competus A/T 3 combines durability and confidence.
The third Model, Transway 3, has been specifically designed for light trucks and mini vans to provide exceptional mileage and improved fuel efficiency, which makes it the perfect choice for businesses.
It is worth noting that the renowned Lassa brand was founded in Turkey in 1974. In 1989, GB Auto obtained exclusive distribution rights for the brand in Egypt, enabling Lassa to provide a diverse selection of passenger car tyres (PCR) and light truck tyres (LTR) to the Egyptian market.
