Details
- Location: Abo Rawash – Al Sheikh Zayed
- Section: Marketing and Communication – Digital Marketing
- Reporting to: Digital Marketing Manager
Job brief
Overall Job Purpose
The digital marketing specialist will take part of planning, executing and reporting in-house digital advertising campaigns, as well us contribute in monitoring and reporting outsourced campaigns, both towards achieving campaign objectives and KPIs. He/She will manage content across our digital channels, including social media, apps, websites, and chatbots.
Digital Marketing Activities
- Monitor, analyze and report campaigns managed by agencies.
- Understanding the key metrics of web and social media analytics
- Conduct keyword research and on-page SEO to improve organic search rankings.
- Developing media plans that align with campaign objectives and budgets
- Fully Plan, Execute, optimize in-house campaigns on different platforms (Paid Ads)
- Knowledge of web/app design and CMS
- Plan and implement email marketing campaigns.
- Execute and reporting in-house digital marketing campaigns
- Develop/make use of available and new tools and techniques aimed at leads management and process automation
- Collaborate with external agencies or companies to effectively communicate project requirements and marketing briefs.
- Manage content across our digital channels, including social media, apps, websites, and chatbots.
- Ad-Hoc & periodic reporting of campaigns performance
Position Requirements
- Excellent command of English
- Bachelor’s Degree
- Facebook Advertising, Google Ads, TikTok Ads, Microsoft Excel, Google analytics, Google Tag Manager.
- 0 to 1 years of experience