Job brief

Overall Job Purpose

The digital marketing specialist will take part of planning, executing and reporting in-house digital advertising campaigns, as well us contribute in monitoring and reporting outsourced campaigns, both towards achieving campaign objectives and KPIs. He/She will manage content across our digital channels, including social media, apps, websites, and chatbots.

Digital Marketing Activities

• Monitor, analyze and report campaigns managed by agencies.
• Understanding the key metrics of web and social media analytics
• Conduct keyword research and on-page SEO to improve organic search rankings.
• Developing media plans that align with campaign objectives and budgets
• Fully Plan, Execute, optimize in-house campaigns on different platforms (Paid Ads)
• Knowledge of web/app design and CMS
• Plan and implement email marketing campaigns.
• Execute and reporting in-house digital marketing campaigns
• Develop/make use of available and new tools and techniques aimed at leads management and process automation
• Collaborate with external agencies or companies to effectively communicate project requirements and marketing briefs.
• Manage content across our digital channels, including social media, apps, websites, and chatbots.
• Ad-Hoc & periodic reporting of campaigns performance

Position Requirements

• Excellent command of English
• Bachelor’s Degree
• Facebook Advertising, Google Ads, TikTok Ads, Microsoft Excel, Google analytics, Google Tag Manager.
• 0 to 1 years of experience